What Is Zapier?

Zapier is the most widely used no-code automation platform on the market, connecting over 6,000 apps and services through automated workflows called "Zaps." A Zap is a simple automation that follows a trigger-action model: when something happens in one app (the trigger), Zapier automatically does something in another app (the action). For example, when a new row is added to a Google Sheet (trigger), Zapier can automatically create a contact in HubSpot (action). No coding required, no technical knowledge needed.

Zapier's power lies in its simplicity and breadth. Setting up a basic Zap takes minutes. You choose a trigger app, select the trigger event, connect your account, then choose an action app and configure what should happen. Multi-step Zaps allow you to chain several actions together in sequence, and filters let you add conditions so the Zap only runs when certain criteria are met. For example, you could build a Zap that triggers when a new Shopify order is placed, but only continues if the order total exceeds $100, then creates an invoice in QuickBooks and sends a notification in Slack.

Zapier uses a task-based pricing model, where each action that executes counts as one "task." The free plan includes 100 tasks per month, while paid plans range from a few hundred to hundreds of thousands of tasks. It is important to understand that every step in a multi-step Zap counts as a separate task, so a 5-step Zap that runs 100 times uses 500 tasks. This pricing model can become expensive quickly for businesses processing high volumes of transactions, which is one of the key reasons some organizations look to alternatives like Make.com for their more complex workflows.

At OrderSync Pro, we are platform-agnostic. We use the right tool for each specific workflow, and sometimes that tool is Zapier. When a client needs to connect an app that is only available on Zapier, or when a workflow is simple enough that Zapier's ease of use and speed of deployment outweigh the cost difference, we build and manage Zaps as part of our done-for-you automation service. Our team is experienced with both platforms and can advise you on which one makes the most sense for each part of your operation.

That said, for the complex business workflows that most of our clients need, such as multi-step order processing, invoice generation, shipping automation, and inventory synchronization, we typically recommend Make.com as the primary automation engine. Make.com's visual scenario builder, branching logic, and operations-based pricing make it more suitable for high-volume, multi-tool workflows. Many of our clients use both platforms: Zapier for a handful of simple integrations, and Make.com for their core business processes.

Whether your automation runs on Zapier, Make.com, or a combination of both, we handle everything: design, build, testing, deployment, and ongoing maintenance. You never need to log into either platform or troubleshoot a failed automation. Learn more about our Zapier automation services or explore how we compare the two platforms on our Make.com vs. Zapier page.