What Is Make.com (Formerly Integromat)?
The visual automation platform that powers complex business workflows by connecting your apps, data, and processes.
What Is Make.com?
Make.com is a visual automation platform, formerly known as Integromat, that connects apps and services through automated workflows called "scenarios." It allows businesses to design, build, and run automations that move data between software tools without writing code. Think of it as a visual programming environment where you drag and drop modules, each representing an action in a specific app, and connect them into a workflow that executes automatically whenever a trigger event occurs.
The platform is built around several core concepts. Modules are the building blocks: triggers that start a scenario (like a new order in Shopify), actions that do something (like creating an invoice in QuickBooks), and transformers that manipulate data along the way (like formatting a date or parsing a text string). Routers allow branching logic, so a single scenario can take different paths based on conditions. Error handlers catch failures and route them for resolution instead of silently breaking. And iterators let you process arrays of data, like looping through every line item in a purchase order.
Make.com connects to over 1,500 apps and services, and its operations-based pricing model means you pay based on how many actions your scenarios execute, not on how many scenarios you build. This makes it significantly more cost-effective than alternatives like Zapier for businesses running high-volume workflows. However, Make.com has a steeper learning curve. Its visual builder is more powerful but less intuitive for beginners, which is why many businesses choose to work with an expert rather than building scenarios themselves.
How Make.com Compares to Other Automation Tools
The automation platform landscape can be confusing, so it helps to understand where Make.com fits. The most common comparison is Make.com versus Zapier. Zapier is the most popular automation platform, with a massive library of over 6,000 app integrations and an extremely simple interface. For basic automations, like sending a Slack notification when a form is submitted, Zapier is hard to beat. But for complex, multi-step business workflows that require branching logic, data transformation, error handling, and high-volume processing, Make.com is the more powerful and cost-effective choice.
Make.com's visual scenario builder lets you see your entire workflow as a flowchart, making it easier to understand and debug complex automations with dozens of steps. Zapier's linear Zap structure works well for simple sequences but becomes limiting when you need to route data down different paths based on conditions, process arrays of items, or handle errors gracefully. Make.com also offers a significant cost advantage at scale: where Zapier charges per task (each action counts), Make.com charges per operation at a fraction of the cost, which can mean savings of 50 to 80 percent for businesses processing thousands of transactions per month.
That said, Make.com is not always the right tool. Some apps are only available on Zapier. Some workflows are simple enough that Zapier's ease of use outweighs Make.com's power. The best automation strategy often uses both platforms, choosing the right tool for each specific workflow based on complexity, app availability, and cost considerations. You can read a detailed comparison on our Make.com vs. Zapier page.
How OrderSync Pro Uses Make.com
Make.com is our primary automation engine at OrderSync Pro. We have built hundreds of scenarios on the platform across dozens of industries, and we know its capabilities, limitations, and best practices inside and out. When we build an automation for your business, we are not experimenting with the tool. We are applying deep platform expertise to deliver a solution that works reliably from day one.
Our team builds enterprise-grade Make.com scenarios that go far beyond what most users can create on their own. We use advanced features like custom API calls for apps that do not have native modules, webhook receivers for real-time data processing, data stores for managing lookup tables and state, and sophisticated error handling that catches, logs, and routes failures so nothing falls through the cracks. Every scenario we build follows engineering best practices: modular design, clear naming conventions, comprehensive documentation, and thorough testing against your real data.
As certified Make.com automation experts, we handle everything from initial design to ongoing maintenance. You never need to log into Make.com, learn its interface, or troubleshoot a failed scenario. We monitor your automations, optimize them for performance and cost, and update them as your business processes evolve. If you are curious how Make.com stacks up against Zapier for your specific needs, visit our comparison page or explore our Zapier glossary entry.
Ready to Build Powerful Automations with Make.com?
Book a free 15-minute audit and our Make.com experts will show you how to automate your most time-consuming workflows, without you needing to learn the platform yourself.
Book a Free Audit